SEARCH ENGINE OPTIMISATION - SEO
What is Search Engine Optimisation ? or What is SEO ?
Search Engine Optimisation or SEO for short, is the process of optimising a website to rank well with search engines. For a more detailed and in depth explanation visit the wiki.
The main purpose of Search Engine Optimisation is to enhance a website's chances to appear in the first couple of pages "naturally" on search engine results and produce free traffic to your website - i.e. not paid for see Search Engine Marketing -SEM
Search Engines (eg Google - Yahoo - Ninemsn) is the first stop for most people when they want to find something online. If your website is not on the first 3 pages chances are that person or customer looking for your service or product would not have a clue who you are or that you even exist (There are millions of websites online!). Have a quick think about this, have you ever looked on past the 3rd or 4th page of a search engine results ? majority of people only look through the first few pages.
Having your website search engine optimised or search engine friendly is definitely a great advantage, ask the experts, thats right "experts" you can hire professional search engine optimisation consultants (dare I say, some even guarantee first page ranking!)
What makes a website Search Engine Friendly?
There are Search Engine Optimisation techniques that can be applied to websites to enhance its chances to rank well with search engines.
Search Engines rely on the content/information of your website to determine it's relevance to certain keyword searches and will decide if your website is the most relevant for that keyword. Content, Links, Web Page structure and Keywords all play a role in determining your search result ranking.
As an example:
threestepsgroup.com.au - Page 1 ranking with google.com.au keyword search 'job capacity services fairfield' or 'jcac services'. This client provided good content to include on their website. This enabled us to optimise the site for certain keywords and apply basic Search Engine Optimisation techniques.
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